Production Diary: Casting and Finalising Ideas

After deciding to cast James Silk-Tyler in our music video as our artist, we have been able to really begin to visualise the music video and begin understand how it should feel. The interpretation of the lyrics gave us many initial ideas however after story-boarding, we now how a much clearer vision of how our music video will play out. The fact that the song has no obvious real meaning is perfect for us, as it means we had much more creative freedom when it came to creating our own meaning.