Production Diary: Day 1 Shooting

Pre-filming:
Today is the first day of production on set at the house. We plan to shoot the artist at his computer today. We have a tripod and dolly at hand to help us create dynamic shots if we choose to. We have taken photographs of the scene so when we come back to shoot in here again we can keep the mise-en-scene consistent for continuity purposes.

Post-filming:
We have finished the day up now and have gathered many clips we can use during the post production stage of our project. There were a few issues we had today however. For example, there was a shoot that we were using the dolly for which we didn't think was effective so we re-shoot something to replace it if we don't choose to use it.

Indie Audience

Gender: The split of gender for the indie genre is negligible however it tends slightly more male than female.

Class: An ABC1 audience is the audience we'll target because we plan for our video to be more about narrative than performance and this will appeal more to an ABC1 audience then a CDE2 audience however we want to make it as universal as possible to appeal to as much as the CDE2 audience as possible because they account for a majority of the United Kingdoms population.

Age: 16-50. I believe that the indie audience is quite broad in age range despite its nichenes.

Religion: We don't plan on appealing to any specific religion however, we may make use of religious imagery and symbolism to build our narrative.

Education: Since we would be aiming at an ABC1 audience, peoples levels of education would need to be higher than that of the general population to best appreciate the video, however we will still try and not seclude those with a lower level of education.

Marital: I believe that this will be of no concern.

Income: This wont be of too much concern because our target audience's income will range from high to not earning at all.

Nationality: I believe that the nationality of our demographic will be mostly British because we will be using Great Britain as the shooting location.

Production Diary: Casting and Finalising Ideas

After deciding to cast James Silk-Tyler in our music video as our artist, we have been able to really begin to visualise the music video and begin understand how it should feel. The interpretation of the lyrics gave us many initial ideas however after story-boarding, we now how a much clearer vision of how our music video will play out. The fact that the song has no obvious real meaning is perfect for us, as it means we had much more creative freedom when it came to creating our own meaning.

Costume Update

For our video, the costume our artist will wear needs to be symbolic of his character as well as unique to help create his star image. We have decided that we want him dressed in a white/grey t-shirt, that we will tuck into some beige chinos. We got this inspiration from characters such as Napoleon Dynamite and Cameron from "Ferris Buellers Day Off", who are both conventional 'outcasts'. Our character will wear a belt that is black, which will hopefully stand out from his relatively light clothing, he will also wear a watch and large black glasses. The strong contrast in colour between light and dark will hopefully be symbolic for the contrast between out artist and society. These things all link him directly to the stereotype.