Wednesday, 12 October 2016

NRS social grade and Audience readership

The general audience can be split into multiple sections.
These are ABC1 and CDE2.


ABC1: This represents the more intelligent audience who like to find the hidden meaning behind pieces of text because they have highly knowledgeable occupations and are considered wealthy compared to the rest of the population.

CDE2: This represents a majority of the UK’s population. People in this group don’t have an interest in the sub context of text and will often take its message at face value. 

This table goes into detail about the Social grades which make up each audience group.
Social GradeSocial StatusOccupation
A upper middle class higher managerial, administrative or professional
B middle class intermediate managerial, administrative or professional
C1 lower middle class supervisory or clerical, junior managerial, administrative or professional
C2 skilled working class skilled manual workers
D working classsemi and unskilled manual workers
Ethose at lowest level of subsistence state pensioners or widows (no other earner), casual or lowest grade workers

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