Indie Artist Mood Board

Pre-Production Diary 4: Review of New Ideas*

Lyrics Analysis

Copywrite Permission

In order to continue with our project, we need the permission of the record label of the artist to create a music video for their song. So we emailed them.

Contacting the record label was more difficult than we first thought it would be, due to the record label (DCG Records) not having a website of its own.  We were also unable to access the parent organisation (Interscope Geffen A&M)'s website too meaning we had to contact the Universal Music Group directly.

Pre-Production Diary 3: New Path*

Key Concepts Of Indie/Alternative Rock

Level of Appeal:
The Indie genre gets its name for the word independent. This is because songs in this genre are usually rejected by the commercialism of the mainstream culture. This means that many artists in this genre are generally unheard of by the masses and therefore has a very niche audience to appeal to. It is argued by artists who operate within the genre that it allows them more creative freedom however it isn't as commercially viable as bigger genres like Pop and Rock.
Lyrics and Rythem:
The Alternative Rock genre tends to make use of very unconventional rythmic and lyrical structures in their songs which often leads to the music videos also being unconventional in their visuals and narrative.

Key Concepts Of Rap

Rhythmic Beat

• Rap songs always have a rhythmic beat. This steady, strong beat makes rap music popular in dance clubs. The beat is particularly strong on the bass line, which can sometimes dominate the other instrumentation.

Lyrically Based

• Two rap songs can have a similar pre-recorded track, but with different lyrical interpretation. Rap lyrics tend to follow a set of themes, such as boasting, insulting, nonsense and party.

Emphasis on Performance

A rap music video would typically have a mostly performance theme to the video due to the lyrics implying less of a narrative and more of individual sets of punchlines. 

Change of Plans*

Audience Research Genre Results*

Audience Research: Genre Questionnaire *

Risk Assessment

During the filming process there could be hazards that we have to be aware of to ensure that we stay safe when on our shoot. Even though risk is small in our decided locations, it is better to be prepared for any hazard which we could face during production. This table shows a list of considerations we will have to make.

Equiptment List

On this post I will list the equipment and software which we plan to use to shoot and edit our music video.

Camera, Dolly and Tripod
The Camera which we will be using to capture the visuals and sound during production shoots is a Sony HD 4K handheld. A benefit of using a handheld camera is that we can easily carry it or attach it to a tripod allowing us to create steady shots. As well as this, both pieces of equipment can be attached to a dolly so that we can move the camera whilst keeping a steady shot.

Lighting
We will use different lamps and shaders to create different effects which we can use to create a more immersive shot that can provide connective tissue between scenes.

Green Screen
Green screen will allow us to include locations which may be inaccessible to us, giving us the opportunity to include a wider range of sequences within our music video.

Editing Software
When it comes time to edit footage we have gathered on production shoots, we will be using two different pieces of editing software to give us more creative freedom; Final Cut Pro and Adobe Premier Pro.

Pre-Production Diary 2: Review of Initial Ideas

Today, we reviewed our initial ideas. We pitched our ideas to each other and we noticed that they can all work combined with one another.

For example, Charlotte's idea was to have the video flashback so that we can see how the relationship described in the video started and grew. She was inspired by the line "rewind the picture" in the song. This works well with my idea because it can add to the impactfulness that the main character feels when she believes that her significant other is cheating.

James's idea was to juxtapose the idea of cheating in the typical fashion and have it as a representation of how a wife during WW2 would feel when her husband went to war. This would then lead the mise-en-scene to have been in the style of the 1930's to 1940's which is a hard thing to achieve on a limited budget however this did help inspire what could be used as a visual metaphor for the characters feelings.

My Pitch

After analysing the lyrics, I have come up for an idea for the narrative of the video. The overall theme that I had thought of was that the main character was a female, represented by the artist, who finds out that her significant other had been cheating. This is the main theme in the song anyway but I wanted to expand upon this idea by exploring a representation of her feelings, taking place in her head; suggesting that she could be a little paranoid because her findings might not be the truth.

Lyrics:

You lay here with me, you're shutting down                       The song opens with piano notes before
I smell her on ya, I'm focused now                                    the lyrics start. I see this as her walking
I know what's going on in your head, yeah                         up stairs to find "evidence" that she had
I know what's happened here in our bed, yeah                    been cheated on and coming to the end of
Your phone is buzzing, so pick it up                                  the first verse, her face would be the only
I know she calling, so what the f***                                  thing in frame and then the visuals would
I should've known a cheat stays a cheater                           change to something that represented her
So here we are                                                                 emotions.

And there goes the alarm ringing in my head                      An idea for something that represent her
Like somebody said, "Don't you trust him, no"                  emotions comes from the alarm lyric
Texting from his ex, what did you expect?                          which I think can be likened to a police
Now you're lying here knowing where he goes                    siren. Maybe her thoughts are of a 
Now he gotta getcha                                                         police unit going to arrest a criminal who
Karma is a b****, yeah                                                    would be the representation of her partner
Same way that they come that's the way they go                  only to find that the "criminal" wasn't 
Now he gotta getcha                                                          doing anything wrong.
Rewinding the picture
There goes the alarm and the siren's go

There goes the alarm                                                       In this verse we then flashback and see
I saw it coming, I let it go                                                the start of her relationship and how she
My girls will tell me, "I told you so"                                was warned that it might not be the best
But I was so intrigued by your style, boy                          thing for her. Inspired by the "I told you"
Always been a sucker for a wild boy                                 line.
I'm better than this, I know my worth
I might be getting what I deserve
But I ain't sticking 'round for the rerun
What's done is done

And there goes the alarm ringing in my head                     In this part we would flash back and forth
Like somebody said, "Don't you trust him, no"                   between the past and present with a larger
Texting from his ex, what did you expect?                         emphasis on performance.
Now you're lying here knowing where he goes
Now he gotta getcha
Karma is a b****, yeah
Same way that they come that's the way they go               We could also see her in a room with her
Now he gotta getcha                                                            freinds at an undisclosed time where they
Rewinding the picture                                                          tell her that shes foolish to stay with him.
There goes the alarm and the siren's go

There goes the alarm
Now he gotta getcha
Same way that they go
Now he gotta getcha
There goes the alarm, yeah                                                 For this chorus and bridge we could
Same way that they go                                                        go back to her mind and the police scene
Now he gotta getcha, yeah                                                 where she eventually shoots the "criminal"
                                                                                            that represents her significant other.
Bang bang, two-shots fired                                                 As well as this there could be some shots ofMan down, one fool, one liar                                              fire imagery.Ring ring, trust gone missingHouse on fire, house on fireBang bang, two-shots firedMan down, one fool, one liarRing ring, trust gone missingHouse on fire

And there goes the alarm ringing in my head
Like somebody said, "Don't you trust him, no"                 Now were back in reality and see the couple
Texting from his ex, what did you expect?                        argueing that climaxes with her leaving.
Now you're lying here knowing where he goes
Now he gotta getcha
Karma is a b****, yeah
Same way that they come that's the way they go
Now he gotta getcha
Rewinding the picture
There goes the alarm and the siren's go

There goes the alarm                                                      This would act as a prologue where she is seen
Now he gotta getcha                                                        felling free.
There goes the alarm
There goes the alarm
Now he gotta getcha
There goes the alarm
There goes the alarm